Taking inspiration from a line in Shakespeare’s A Midsummer Night’s Dream, “and though she be but little, she is fierce“, I chose this phrase to be the foundation of my company. The phrase draws on the fact that perception can be misleading and no matter how a woman is viewed (little, loud, shy, confident), she is a force to be reckoned with.
While the adjective fierce can be associated with aggression and anger, what I correlate it to is being ferociously passionate, brave, and bold. In my mind, a woman who is fierce draws from inner strength that manifests in her attitude and actions – both towards herself and others. A fierce woman is one who is passionate about everything she does and is not afraid to face challenges head on. She is the kind of woman who pushes failure aside and keeps trying until she gets it right. She is not afraid to speak her mind and is impeccable with her word.
She is Fierce strives to unleash and foster that inner ferocity. Committing to taking care of yourself takes dedication, hard work, and a good dose of fearlessness. Our goal is to work with women to give them the tools they need to live happy, healthy, fierce lives.